Top Ten Events in the Mobile Phone Camera Industry in 2015

1. Sunny's leading position is challenged by OFIL, each claiming to be No. 1 in the world, and the competition among industry leaders has intensified:

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　　According to the TSR report, Sunny Optoelectronics ranked first in the world for its mobile phone camera module shipments in 2015, Sunny Optical's automotive optical lenses ranked first in the world, and Sunny Optical's mobile phone lens sales ranked second globally. Sunny Optoelectronics claims to have become the world's number one in the industry, but Sunny's leading position has encountered a serious challenge from OFILI; OFILM has set the goal of becoming the world's number one in the industry in 2015, and announced a single month shipment in July and October. The volume has surpassed Sunny, and the single-month shipment has become the first in China and the world.

　　 In 2015, the competition situation in the camera industry has intensified significantly, especially the competition for the industry leader has become increasingly fierce. Oufei is trying its best to catch up with Sunny, vowing to be the industry leader, Sunny said that there is a lot of pressure.

　　2, OPPO vivo is the first to use PDAF camera, PDAF + mid-mounted motor becomes the mainstream configuration of smart phones:

　　 In May, OPPO launched R7 and ViVO launched X5 PRO mobile phones, which are the first two domestic mobile phones to use PDAF. PDAF has become the mainstream chip configuration choice. According to the observation of "Huiyan.com", various domestic mobile phone manufacturers have added PDAF phase focusing technology cameras to their key models. In order to achieve fast focusing, PDAF coupled with a center-mounted motor shortens the focusing time to 0.1 seconds. This technology has become the mainstream of smart phone configuration.

　　3, OV, Toshiba have been acquired, industry mergers and acquisitions intensified, the camera industry is actually playing with capital:

　　 Chip manufacturer asset reorganization: After Tsingxin Huachuang acquired OV, SONY acquired Toshiba (Toshiba) photosensitive chip department; another domestic chip manufacturer also reportedly acquired the trend, Qingxin Huachuang plans to acquire Sibeike.

　　 In this process, the market structure of chip manufacturers has undergone subtle changes. OV's technical breakthrough in high-end photosensitive chips is not obvious, while SONY chips are out of stock, Samsung chips take advantage of the trend to counterattack, and a new chip market pattern is formed.

　　 As for the module factory, Dafu entered Daling, Helitai acquired BYD, and Lianchuang Electronics went public on the backdoor, etc. Some small and medium-sized module manufacturers have also sought the power of capital to seek survival and development in the market.

　　 "Huiyan.com" believes that capital power will play an increasing role in industrial competition.

　　4. The iris recognition camera module began to be applied to mobile phones, and Fujitsu took the lead in eating crabs

　　 In May 2015, Fujitsu announced the launch of Arrows NX F-04G, the first iris recognition mobile phone. This mobile phone uses infrared technology to open a new biometric application market for mobile phones. Because iris recognition has higher security than fingerprints, it is also an important direction for the industry. It is understood that Xiaomi and LeTV have planned iris recognition mobile phone products.

　　5. Lianghong Technology launches quantum film material sensor, which may cause huge changes in the industry

　　 In June 2015, InVisage (InVisage) announced that Sensor manufacturers using QuantumFilm announced that their products would be put into production. Quantum Film (QuantumFilm) is a disruptive new material metal chalcogenide (a sulfide) based on nanotechnology, which absorbs light 10 times faster than silicon. This technology fundamentally changes the architecture of image sensors and cameras. Its promotion and popularization will greatly change the existing industry.

　　6. Huawei, Qiku, etc. launched dual-camera mobile phones, and dual-cameras will become popular in 2016

　　 With the introduction of dual-camera mobile phones such as HTC M8, M9+, Huawei Honor 6Plus, ZTE AXON Tianji, 360 Qiku mobile phones, the manufacturing of dual-cameras and algorithm applications have become increasingly mature, and they have become the first choice of differentiated products for some high-end mobile phones. In the manufacturing of dual-camera modules, module factories such as Sunny, Oufei, Truly and Sijichun have overcome difficulties and have broken through the bottleneck of production capacity by adding AA machines.

　　 In terms of applications, some dual-camera mobile phones not only improve performance and image quality, but also add applications such as taking pictures before focusing, and distance measurement. It is believed that the accumulation of the industry in 2015 will usher in the popularity of dual cameras in 2016.

　　7. ASUS launched a 3x optical zoom camera phone:

　　 In December 2015, ASUS launched the first ZOOM phone "Eagle Eye ZenFone Zoom", which is equipped with a 3x optical zoom phone. It is equipped with a 13-megapixel 3x optical zoom rear camera, and adopts a 10-element lens design precision produced by Japan's HOYA, which opened the precedent for the application of physical optical zoom in mobile phones and further narrowed the technological gap between mobile phones and professional cameras.

　　 8. The mobile phone front camera configuration continues to rise, and Meitu launches 21M front:

　　 In 2015, the mobile phone front camera configuration continued to increase, not only with higher pixels, but also high-end camera hardware configurations such as PDAF chip, autofocus, OIS, large aperture, and ultra-wide angle appeared in the front shot. 8M and 13M fronts have become common choices. OPPO has launched a 16M front phone, and Meitu has pushed the front camera to a pixel value of 21M. These are all due to consumers' increasing demand for selfies.

　　9. The module is developing towards high pixels, lighter and thinner: 13M thickness as low as 3.7mm:

　　 In terms of hardware, the mainstream pixel value of the camera has reached 13 million pixels, and it is further moving in the direction of 16M, 21M, and 23M. The thickness of mobile phone camera modules is developing towards thinness: 20M modules are developing towards 5.0mm thickness, and 13M achieves the ultimate thickness of 3.7mm.

　　In terms of software, mobile phones are becoming more and more capable of processing pictures. In terms of applications, mobile phone brands have developed more personalized and simpler applications. These applications make the application scenarios of mobile phones broader and closer to SLR phones. To a certain extent, the software capabilities of pictures have become a new competitive point.

　　10. Domestic motors and lenses have entered the mainstream product market:

　　 In 2015, more domestic camera component manufacturers participated in the competition in the camera industry. With the advancement of technology, some manufacturers' products have entered the mainstream product market. Motor manufacturers like New Thinking, Sumida, Guixin, Bilu, Zhonglan, and Xinhongzhou have launched high-end VCM products. The launch of 13M and 16M mobile phone lens sets by Sunny Optical poses a direct threat and challenge to Largan Optical. Xuye, Huizhou Xingjuyu, and Gesong Optics have also launched products to compete in the mainstream mobile phone camera market. The former major lens manufacturer of traditional cameras, Jinguo Optics, also launched its mobile phone lens set and announced its entry into the mobile phone camera lens set market.

　　Some other parts, such as the circuit board factory dedicated to the camera, are also showing domestic products, such as Naiden, Huayuan, Hualin, etc. have seized many markets.

　　 This year, domestic industry exhibitions gathered together, and a total of four industry professional exhibitions were held across the country. At the Guangzhou Exhibition on September 22, Huiyan.com jointly released the "History of Chinese Mobile Phone Cameras" in conjunction with the first mobile phone session.